Assorted&Co grew from a way of seeing rather than a single idea.

A lifelong fascination with design, food, hospitality, art, travel, and beautifully considered spaces gradually formed a perspective—one that looks beyond individual disciplines and instead focuses on how thoughtful details shape the way we experience the world.

I'm Anisha Choudhary, founder and creative director of Assorted&Co.

Before Assorted&Co came an MBA in Retail Marketing, years in brand strategy for one of India's leading jewellery houses, experience in a family business rooted in textiles and home furnishings, independent work in graphic design, and eventually a second Master's degree in Brand Strategy from the School of Visual Arts in New York. Each chapter added a different lens: branding, storytelling, materials, visual culture, retail, craftsmanship, and the art of creating experiences.

Assorted&Co brings those perspectives together into one multidisciplinary creative practice.

Rather than fitting neatly into one category, the studio moves fluidly between food, objects, spaces, gatherings, and visual communication—always beginning with an idea, and always guided by the belief that beauty is most meaningful when it feels intentional.

Every project starts with curiosity. There are no templates, no fixed formulas, and no predefined themes. Whether creating a table, styling a home, developing a concept, directing a visual story, or designing a gift, the process begins with understanding the people, the purpose, and the feeling that should remain long after the moment has passed.

One expression of that philosophy is Savoura, a venture I co-founded with professional pastry chef Sneha Purav. While Sneha brings years of professional training and expertise in pâtisserie, I bring a background in branding, design, and creative direction. United by a shared love for cooking, hosting, and thoughtful hospitality, we bring our complementary perspectives to everything we create.

At its heart, Assorted&Co isn't defined by a particular medium. It's defined by a way of thinking.

A belief that the smallest details often leave the biggest impression. That thoughtful design can be quiet. That curation is an act of care. And that beauty can belong anywhere—inside a gift, on a table, in a room, across an event, or simply in the way something makes people feel.